Jkellyperformance
Holistic basketball services in Kitchener-waterloo
About us
Jkellyperformance was founded in 2023 by Jackson Kelly — a former university player, university coach, and current MSc Kinesiology candidate. As a young Black man, Jackson brings not only academic and athletic experience, but also a deep connection to culture, community, and the lived realities of the athletes he trains.At Jkellyperformance, our mission is to provide individualized, problem-based training for athletes and coaches who want to think this special game of basketball at a deeper level.Grounded in an evidence-based approach, we train with a critical lens — identifying specific areas for growth and designing solutions that help our partners adapt through chaos, work with intention and build a real culture.
Values
🔁 Adaptability
We develop competitors and problem-solvers — not robots. Our approach develops people who view obstacles as opportunities to learn, adapt, and endure under pressure.
💡Intentionality
Nothing we do is random. Every rep, constraint, and idea has a purpose. We value the why behind every action and embrace being the outlier in the room.
✊🏾 Culture
We create a space where people can be themselves and grow into transformative leaders. Our culture goes beyond basketball — we’re building future leaders, teammates, and mentors for life.
Some science behind what we do
Transformational coaching
Transformational leadership focuses on inspiring and challenging athletes to grow into leaders themselves.
SKill and Basketball
A history of how the perception of skilled behaviour has shaped performance training and why it needs to be updated.
Problem-solving
Movement isn’t just technique — it’s problem-solving. Athletes adapt in real time, adjusting their movements based on the environment, the task, and their own abilities.
Representative design
Representative learning design helps athletes build skills that actually transfer.
Wise feedback
Wise feedback is a way of communicating that builds trust and helps mentees develop the skills to accept and grow from critical feedback.
